4040 CRANDALL CIRCLE
4040 Crandall Circle, Santa Clara, CA 95054
2 Bedrooms
2.5 Bathrooms
1,464 SF
Year Built: 2004
INTRODUCTION
Our clients entrusted us to bring their 2-bedroom, 2.5-bath townhome to market in the sought-after Rivermark community. In Rivermark’s competitive real estate landscape, where homes often share similar styles and finishes, standing out is essential to achieving top value. We saw potential to transform this well-maintained yet understated property into a showpiece of modern elegance. Our mission was not only to elevate its appeal but to set a new benchmark for style and sophistication in the area.
CHALLENGES
The Rivermark community is highly sought after, but most homes follow a similar aesthetic, and buyers often find little to differentiate one property from the next. Our townhome, while attractive, initially shared these characteristics. We wanted to make it truly memorable for potential buyers, emphasizing chic, designer finishes and modern luxury. Our challenge was to give this home a distinctive character and visual appeal while remaining true to the aesthetic preferences of Rivermark buyers.
APPROACH AND SOLUTIONS
Our strategy focused on transforming the home’s design, enhancing its appeal with modern renovations, and executing a targeted marketing plan to showcase its unique features.
1. Design and Renovation
To achieve a chic, modern look that would truly make the home stand out in the Rivermark community, we undertook a series of carefully planned updates:
-
New Paint Throughout: We applied fresh, high-quality paint across every room, instantly brightening and refreshing the entire home.
-
Cabinet Upgrades: All cabinetry was repainted to bring a cohesive, modern look that complemented the home’s design.
-
Fully Renovated Powder Room: The powder room received a complete overhaul with tasteful, high-end fixtures, delivering a luxurious experience for both residents and guests.
-
Designer Finishes: Stylish wood paneling and elegant lighting fixtures were added to create a cohesive, contemporary design. These details brought a sense of chic, modern style that made the home truly memorable.
2. Strategic Marketing
In addition to the physical transformation, we crafted a strategic marketing approach to highlight the home’s unique design and appeal:
-
Professional Staging and Photography: We showcased each carefully designed space, capturing the elegance of the new finishes, chic powder room, and open, airy living areas.
-
Targeted Advertising Campaign: By emphasizing the property’s high-end, modern features, our campaign drew attention on social media, real estate websites, and through targeted emails and texts to attract buyers interested in a standout, move-in-ready home.
-
Open House Presentation: We hosted an inviting, ice cream-themed open house to draw in our targeted potential buyers. During the event, we provided guided tours through each thoughtfully upgraded space, allowing visitors to experience firsthand the refined finishes and modern ambiance of this one-of-a-kind townhome.
RESULTS
Our approach proved exceptionally successful. The transformation drew significant interest, with the home attracting numerous visitors during the open house. Just one day later, it sold at a record-breaking price, reflecting the extraordinary impact of our renovations and marketing efforts. In a market where most homes look alike, this property stood out as a beautifully modern, designer townhome—redefining buyer expectations in Rivermark.
This transformation is a testament to how thoughtful renovation and strategic marketing can add tangible value, turning a home from ordinary to extraordinary and achieving outstanding results.
OUR RENOVATION PROJECTS
Browse through our projects and witness the transformative magic that has not only redefined spaces but has consistently secured a substantial return on investment for sellers.
