If you’re planning to sell your Bay Area home this year, there’s one decision that matters more than any other — your asking price . It’s what determines whether your home sells quickly or lingers on the market. Whether buyers line up to make offers, or scroll right past your listing. Whether you walk away with the best return — or end up making price cuts later. Let’s talk about why pricing is everything, and how to get it right in a competitive Bay Area market. The #1 Mist